Resume

 

Profile

A strategic and creative marketing and design professional with over 13 years experience in marketing strategy, creative design, corporate branding, and building and sustaining partner and client relationships. Extensive experience in working with product/program development and communications design with execution through cross platforms including print, digital and interactive.

Professional Experience

SENIOR ART DIRECTOR/PROJECT MANAGER; Prudential Retirement, 2011–Present
  • Manage the development, creative strategy, work flow and execution a range of marketing and communications materials for both internal and external business partners (B2B & B2C) across all touch points within the lines of business for Prudential Retirement
  • Collaborate with design, editorial, and business teams to refine customized content based on project and client needs, while ensuring consistency in value proposition and branding
  • Managed process and workflow for development of strategies and implementation of new business prospecting materials and pipeline growth campaigns, contributing to over $20 billion in sales wins and client retention
  • Ensure all levels of technical accuracy remain on target, and consistent with the brand and business strategy across all touch points
  • Effective management of personal workload, as well as delegated workload overflows to off-site agency and interfacing with necessary third party vendors
  • Lead team effort to develop and implement best practices for templates, content, and production for time and financial efficiency
  • Selected for multiple cross-functional teams to help in developing new business, healthcare and tax-exempt marketing strategies and materials, and master brand for Prudential’s Total Retirement Solutions
  • Inspire, lead and mentor others by the strategic sharing of knowledge, goals, experience, ideas, skills and feedback
  • Consistently recognized for fresh innovative ideas and work ethic including two Prudential “Premiere Awards” and Client Relations & Business Development “Winners Circle” Award 

MANAGER, MEDIA SERVICES; Travelers, 2008-2011
  • Developed, designed, and executed marketing and communications strategic projects including video, audio, executive presentations and meeting materials for each of the business lines across the enterprise
  • Managed external media vendor relationships
  • Ran the process and workflow of all media and production related projects across departments, business lines, and vendors
  • Introduced creative briefs; created guides and “playbook” style outlines for media projects
  • Supported all public and executive level enterprise events, Travelers Championship, high-level internal meetings, and external conferences

MUSIC DIRECTOR/SENIOR MANAGER, INDUSTRY RELATIONS; AOL Music/AOL Radio, 2003–2008
  • Managed, developed, presented and executed creative marketing and promotional plans and strategies to record label executives, promotional companies and management for label’s brand and individual artists placement and promotions throughout AOL Music and entire AOL Media Network (domestic and international sites)
  • Managed key relationships with industry partners and clients
  • Consulted on editorial and programming for online properties
  • Development team of AOL Music’s blog network including Spinner.com, PopEater, The Boombox, and The Boot
  • Collaborated with team to design and implement new ideas in each of AOL Music’s franchises, features, and basic content to maintain leading edge menu for users
  • Certified in search engine optimization and search engine marketing
  • Organized and launched “in-person” and virtual online content, video/song acquisition and promotion, artist song and video premieres, performed and organized interviews, coordinated the booking and production of live and in-studio concert series
  • Managed direction and programming of all pop genre stations on AOL Radio
  • Employee management experience
  • Recipient of 2005-2006 Daytime Emmy Award as a producer for Live8 in the “Achievement in Video Content for Non-Traditional Formats”

Education

MARIST COLLEGE; Poughkeepsie, NY–Bachelor of Arts Communications, 2004

QUINNIPIAC UNIVERSITY; Hamden, CT–Masters courses in Interactive Communications, 2009-2010

Technical Skills

Adobe Creative Suite, Microsoft Office, Apple iWork, Final Cut, HTML, WordPress, WCAG 2.0/ADA Compliance, Search Engine Optimization and Marketing, Google AdWords, Google Analytics, Omniture, Salesforce, Workfront, Qvidian